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According to the new Facebook userslogged 13.9 billion minutes on the site in making it the most popula social networking site on the Web. was the seconf most popular social networking site with about 5 billion minutes logged in Twitter logged roughly 300 million and LinkedIn about202 million. According to the Nielsen total minutes spent on social networking sites has increasef 83percent year-over-year. Twitter had far-and-away the fastestt growth over the pastyear -- with about 37-timesa more minutes spent on the site in Aprip 2009, compared to Aprill of last year. Facebook also posted rapidd growth, with a seven-fold increase over last year.
“We have seen some majotr growth in Facebook during thepast year, and a subsequent decline in MySpace. Twitter has come on the scene in an explosivw way perhaps changing the outlook for theentird space,” said Jon Gibs, Nielsen vice online media and agency insights. “The one thingy that is clear about social networking is that regardless of how fast a site is growint or how bigit is, it can quickly fall out of favo r with consumers.” While Facebook has become the top dog in the socialk networking space, MySpace is the leader in online video. With 121 millionh video streams, MySpace.com was the No.
1 sociakl networking destination when rankede by streams and total minutese spentviewing video. MySpacd visitors spent 384 million minutews viewing video on the with an averageof 38.8 minutes per In comparison, Facebook visitorss spent only 114 million minutes viewing video in with an average of 11.2 minutes per videk viewer. The Nielsen Co. is a global informationj and media company specializing inconsumer information, televisioh and other media
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