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This marks a shift in corporate philanthropt since the Roundtable released itsin 2000, whicnh noted that corporate responsibility was beginning to evolve from community impact to bottom line The most recent report shows that the indeed, has taken place. Boston struggles to maintai its college grads as they move into the and the Round Table report underscores that philanthropg is a factor making some local companie more attractive toyounger workers. The Roundtable issued the reporg in collaboration with the University of Massachusettss Boston EmergingLeaders Program.
A team from the Emergingv Leaders Program started working on the reportlast summer, interviewing 20 Massachusetts companies about thei r corporate social responsibility activities -- predominantly large companes and representing a cross-sectiobn of industries. “Historically CEOs wouldc engage in philanthropy because it was the right thingto do. They wanted to be good corporate said J.D. Chesloff, deputy director of the MassachusettsBusiness Roundtable. “Now there’s a good business case to incorporatinfg it into theirbusiness plan. There’s a bottom line impact to it, in additionn to being good for all the othertcommunity reasons.
” Based on the findings from the 20 companiexs included in the research, the reportg suggests five ways companies can build a culture of social • Create a clear link to the company’ss mission and secure endorsement at the executive level. Engage employees at all levelsas decision-makers in relation to corporatw social responsibility targets and • Leverage employees’ skillw to make positive contributions to the • Provide opportunities for employees to develop new “A lot of it is around a companu being authentic about wantinfg to do something in the community and listeninhg to what the employees are interested in doing and connectinyg it to the values of the company,” said Ellen CEO of The , a nonprofit that promotexs strategic philanthropy and advises
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