UGA inks blockbuster media deal - Business First of Columbus:

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million media rights and marketing deal that puts Georgia in the uppeer echelon ofcollege contracts. The new deal, wortgh $11.6 million annually, would be the most lucrative annualp rights agreement incollege football, accordiny to data from Street & Smith’s SportsBusinesse Journal, a sister publication of Atlanta Business Chronicle. The deal tops the $11 millio n annual deal recently reachedwith . The total payou t would rank No. 5 in the above every Southeastern Conference institutiobn exceptthe . The deal will help Georgias stay at amongthe .
The Bulldogz generated the second-highest revenue in college football and ranker in the top 15 overall in sports incomrin 2007-2008, according to a reportf June 15 in SportsBusiness Journal. Georgia’s previous deal was worthj between $8.2 million and $8.3 million according to SportsBusiness Journal. "Wr are extremely pleased to partne r with ISP Sports to deliver Georgi Bulldog programming to the Bulldog Nation and UGA Athletics Director Damonn Evans said ina statement. "This agreement will providr the infrastructure to deliver our contengt and message through various mediums that will continue to make the Universitt of Georgia a leader inintercollegiat athletics.
" The deal also appears to be the largesf for Winston-Salem, N.C.-based ISP, accordinh to the SportsBusiness Journal. "W e are elated to extend our relationship with an outstandin university and oneof America's truly elit e athletic programs," said Ben Sutton, ISP chairma and CEO, in a statement. "We have enjoyed an excellenft relationship with Damon and his remarkablre team of administrators and coachesa and look forward to an even greater partnership in the year sto come.
We appreciate the university's confidencew in ISP and are committedc to providing the Bulldog Nation with the finest in programming, corporate marketing, sales and ISP is the current manager of the Bulldogs’ sponsorshil and marketing rights. Under the new ISP adds radio broadcastingand coaches’ television show and its WSB-AM 750 affiliatd previously held those properties. The radioi station has broadcast games since and held the radio networkmand coaches’ show rights since 1995. In a separates deal with Cox Radio, WSB will remain the flagship station for the nexteighyt years.
"I’m especially pleased that WSB News/Talk 750 will continuee to be ourflagship station," Evans said. "We have a long history and traditioj with WSB which is one ofthe country’s premier radio stations. That relationship will continue providing the very best coveragd for Georgiasports teams."